No. 2 (2019)

Published December 15, 2019

International journal of trends in marketing management

Articles

Doman GNOUFOUGOU

Mediation Role of Internal Customer’s Satisfaction in the Indirect Link between Internal Marketing, External Customer’s Satisfaction and Organizational Long Run Effectiveness: Role of Trust and Motivation

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Suey Chau, David Ko

Empirical Studies: COA Effects on Consumer Product Evaluation and Purchase Intention in Hong Kong Automobile Market

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