https://academicjournalonline.org/index.php/ijtmm <p>International journal of trends in marketing management is a bi-annual, interdisciplinary, international peer-reviewed journal, with<strong> ISSN: </strong>2349-4204. The main objective of IJTMM is to provide an intellectual platform for academicians and scholars across the world.</p> <div class="Categorie"><a href="http://sjifactor.com/passport.php?id=22114"><strong>SJIF 2022: 4.511</strong></a></div> <p>IJTMM aims to promote interdisciplinary studies in the field of marketing management.</p> <p>It is devoted to the publication of original research, which brings fresh light to bear on the concepts, processes, and consequences of business, management, and information technology in general.</p> <p>It is multi-disciplinary in the sense that it encourages contributions from all relevant fields and specialized branches of Marketing management.</p> academic journal online en-US International journal of trends in marketing management 2349-4204 https://academicjournalonline.org/index.php/ijtmm/article/view/269 <p>In the digital age, the field of operational auditing is experiencing significant transformations driven by advanced technologies. This article explores the <br>critical role of digital technologies such as artificial intelligence (AI), big data analytics, blockchain, and cloud computing in enhancing the efficiency, accuracy, and effectiveness of operational audits. It discusses the benefits of integrating these technologies, including improved precision, deeper insights, real-time auditing capabilities, cost savings, and enhanced collaboration. The article also highlights practical examples and case studies demonstrating the successful implementation of digital technologies in auditing processes across various industries. The analysis concludes with strategies for further improving operational auditing in the digital economy, emphasizing the need for continuous adaptation and innovation to meet evolving challenges and opportunities.</p> Baxranov Doniyor Copyright (c) 2024 International journal of trends in marketing management 2024-08-17 2024-08-17 11 1 https://academicjournalonline.org/index.php/ijtmm/article/view/273 <p>It is known that today the construction industry is regarded as one of the main directions in the formation of small business and private entrepreneurship, socio economic development, development of the property class and competition in the market, and today it serves as a locomotive for sustainable economic development. The article assesses the role of large and small businesses in ensuring the development of the country's construction industry, summarizes the best world and domestic experience in this area, and also develops proposals and recommendations for the further development of this industry.</p> N.Sh. Akhmedova Copyright (c) 2024 International journal of trends in marketing management 2024-10-14 2024-10-14 11 1 https://academicjournalonline.org/index.php/ijtmm/article/view/265 <p>The content of the article reveals the essence of the "green" economy. The main goal of the "green" economy is to ensure sustainable development, improve the quality of life of the population and stimulate comprehensive greening of production. One of the key aspects of the implementation of the green economy is the development of a financial and credit mechanism that contributes to the financing and support of environmental projects, the concept of sustainable development and "green growth". The article contains a description of the main elements of the development of the financial and credit mechanism: government support, credit, prices, investments, taxes.</p> administrator administrator Copyright (c) 2024 International journal of trends in marketing management 2024-01-30 2024-01-30 11 1 https://academicjournalonline.org/index.php/ijtmm/article/view/266 <p>The content of the article reveals the essence of the "green" economy. The main goal of the "green" economy is to ensure sustainable development, improve the quality of life of the population and stimulate comprehensive greening of production. One of the key aspects of the implementation of the green economy is the development of a financial and credit mechanism that contributes to the financing and support of environmental projects, the concept of sustainable development and "green growth". The article contains a description of the main elements of the development of the financial and credit mechanism: government support, credit, prices, investments, taxes.</p> Namozov Jasurbek Quvadovich Copyright (c) 2024 International journal of trends in marketing management 2024-01-30 2024-01-30 11 1