No. 1 (2018)

Published June 15, 2018

International journal of trends in marketing management

Articles

Charles L. Martin

Marketing Content that Resonates: An Exploratory Investigation of College Students’ “Favorite” Marketing Content

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Ricard W. Jensen, Richard E. Haskell Sr.

How Does the Quality of Concessions at an NFL Game Affect Fan Satisfaction and Behavior? Analysis of Fan Perceptions

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