No. 1 (2017)

Published June 15, 2017

International journal of trends in marketing management

Articles

Lisa M. Sciulli, Charlene P. Bebko

How Emotional Arousal and Attitudes Influence Ad Response: Using Eye Tracking to Gauge Nonprofit Print Advertisement Effectiveness

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Zhen Li

Effects of Last-Minute Bidding Behavior and Seller Reputation on Online Auctions

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