No. 1 (2018)

Published June 15, 2018

INTERNATIONAL JOURNAL OF TRENDS IN BUSINESS ADMINISTRATION

Articles

Qian He

The Impact of Advertising Appeals on Purchase Intention in Social Media Environment——Analysis of Intermediary Effect Based on Brand Attitude

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Chiang-Nan Chao

TraditionaSmartphones have provided their users many niches, particularly for mobile commerce, known as mcommerce. As smartphone penetration around the globe, it has rapidly l vs Internet vs Mobile: Which is More Effective Way to Reach Potential Customers

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