No. 1 (2018): INTERNATIONAL JOURNAL OF TRENDS IN BUSINESS ADMINISTRATION

Articles

• TraditionaSmartphones have provided their users many niches, particularly for mobile commerce, known as mcommerce. As smartphone penetration around the globe, it has rapidly l vs Internet vs Mobile: Which is More Effective Way to Reach Potential Customers

  Chiang-Nan Chao

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• The Impact of Advertising Appeals on Purchase Intention in Social Media Environment——Analysis of Intermediary Effect Based on Brand Attitude

  Qian He

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