International journal of trends in commerce and economics

The law sphere of digital marketing: Legislation in some countries

2024-08-29T12:43:22+00:00

The legal sphere of digital marketing encompasses a complex array of regulations and standards designed to govern online advertising, data privacy, and
consumer protection. This article examines the key legal frameworks influencing digital marketing practices, including data protection laws such as the General Data Protection Regulation (GDPR) in Europe, the California Consumer Privacy Act (CCPA) in the United States, and the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada. It also explores regulations related to electronic communications, such as the ePrivacy Directive in the EU and Canada’s Anti-Spam Legislation (CASL), as well as national advertising standards and self regulation by industry bodies. The article highlights the importance of compliance with these laws to avoid legal penalties and maintain ethical marketing practices. By providing an overview of the current legal landscape, the article aims to guide digital marketers in navigating regulatory requirements and ensuring lawful and effective marketing strategies.

PROJECTS AND SPORT EVENTS IN MANAGEMENT

2024-11-14T12:23:21+00:00

This study highlights the significance of project management in the socio-cultural sector, particularly in the context of sports. When discussing project management in sports, it's important to take a broader view that includes implementing events with worldwide significance throughout time. Sports initiatives have always played an important part in social development.

POSSIBILITIES FOR IMPROVING LIABILITY MANAGEMENT PRACTICES OF COMMERCIAL BANKS

2024-03-12T09:41:28+00:00

Improving the practice of managing the obligations of commercial banks is a necessary condition for ensuring the liquidity and financial stability of banks. Therefore, in the management of the liabilities of banks, special attention is paid to ensuring the adequacy of deposits, ensuring the balance between the growth rate of income from assets and the growth rate of expenses on liabilities.
In the article, scientific proposals aimed at improving the practice of managing the obligations of commercial banks of the republic have been developed.