The law sphere of digital marketing: Legislation in some countries

Abstract

The legal sphere of digital marketing encompasses a complex array of regulations and standards designed to govern online advertising, data privacy, and
consumer protection. This article examines the key legal frameworks influencing digital marketing practices, including data protection laws such as the General Data Protection Regulation (GDPR) in Europe, the California Consumer Privacy Act (CCPA) in the United States, and the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada. It also explores regulations related to electronic communications, such as the ePrivacy Directive in the EU and Canada’s Anti-Spam Legislation (CASL), as well as national advertising standards and self regulation by industry bodies. The article highlights the importance of compliance with these laws to avoid legal penalties and maintain ethical marketing practices. By providing an overview of the current legal landscape, the article aims to guide digital marketers in navigating regulatory requirements and ensuring lawful and effective marketing strategies.