CONCEPTUAL FRAMEWORK FOR ASSESSING THE EFFECTIVENESS OF PRODUCTS AND SERVICES IN THE CONTEXT OF THE DEVELOPMENT OF THE DIGITAL ECONOMY
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Keywords

digital economy, management, evaluation, concept, business, digital technology, product, service,quality, efficiency

Abstract

This article describes the conceptual framework for assessing the effectiveness of products and services in the digital economy and the global trend to improve the quality of products and services by forming new opportunities for business management around the world.

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