No. 1 (2018)

Published June 15, 2018

International journal of trends in marketing management

Articles

Ricard W. Jensen, Richard E. Haskell Sr.

How Does the Quality of Concessions at an NFL Game Affect Fan Satisfaction and Behavior? Analysis of Fan Perceptions

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Charles L. Martin

Marketing Content that Resonates: An Exploratory Investigation of College Students’ “Favorite” Marketing Content

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